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Our Story

We started Market Max Ventures because we kept seeing the same frustration: hardworking business owners with great services but websites that weren't bringing in customers, strategies that never moved past planning, and growth held back by challenges they didn't have time to fix.

Small and medium businesses don't need more expensive consultants who hand over 50-page reports full of jargon. They need partners who genuinely care about their success—who can spot what's broken, explain it in plain language, and tailor solutions that actually fit their reality and budget.

That's what drives us. We combine strategic consulting with operational and HR expertise to tackle the full spectrum of challenges holding businesses back. We're passionate about making expert guidance accessible, whether you're a startup finding your footing or an established company ready to scale. We speak plain English (and Spanish, cuando sea necesario), we customize every approach to your specific situation, and we measure our success by your growth.

We're building a digital economy where every business website works as hard as its owner does—and where local businesses have the strategic support they need to thrive without the corporate price tag.

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Get To Know Us

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Viviana Bauldry

Co-Founder & Business Strategist

Viviana brings strategic consulting expertise from environments ranging from Sandia National Laboratories to early-stage startups. With an MBA and a track record of solving complex organizational challenges, she specializes in translating business problems into actionable solutions—and making sure those solutions actually get implemented. Fluent in English and Spanish, she's passionate about making expert consulting accessible to businesses that typically can't afford the big-firm price tags.

    • Strategic Business Consulting – Partner with leadership teams to solve complex organizational challenges and drive measurable performance improvements

    • Website & Digital Strategy – Develop data-driven optimization strategies that turn underperforming websites into customer-generating assets

    • Project Management & Implementation – Coordinate cross-functional initiatives from concept through execution, ensuring results don't stay on paper

    • Data Analysis & Performance Tracking – Build measurement frameworks and visualization solutions that demonstrate quantifiable business outcomes

    • Business Development & Growth Strategy – Structure market opportunities, develop value propositions, and create roadmaps for scalable growth

    • Change Management – Lead organizational transformations, training programs, and adoption strategies across diverse stakeholder groups

    • Startup & Enterprise Experience – Direct experience launching new ventures and consulting within established organizations

    • Bilingual (English/Spanish) – Serve Albuquerque's diverse business community with culturally informed consulting

    • Education: MBA, University of South Dakota | BA, Criminal Justice, Cal State San Bernardino

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Andrew Whitehurst

Co-Founder & HR Consultant

Andrew brings over 10 years of hands-on HR, safety, and operations experience to Market Max Ventures. As a SHRM-CP certified HR professional, he's built HR programs from the ground up, managed compliance across multiple states, and solved the people challenges that quietly drain business resources. His background spans everything from recruitment and employee relations to OSHA compliance and safety program development—the operational backbone that keeps businesses running smoothly while they focus on growth.

    • Comprehensive HR Leadership – 5+ years progressive HR experience across full-cycle recruitment, policy development, employee relations, and compliance management

    • Safety & Compliance Expertise – 10 years in loss prevention, safety, and OSHA compliance; hold OSHA 10 & 30-hour certifications

    • HR Investigations & Employee Relations – Conduct thorough workplace investigations, mediate conflicts, and provide strategic guidance on complex personnel matters

    • Policy & Program Development – Design and implement HR policies, safety programs, handbooks, and compliance frameworks that scale with business growth

    • Workers' Compensation & Risk Management – Expert in accident tracking, claims management, workplace safety protocols, and regulatory reporting

    • Talent Acquisition – Lead recruitment strategies, streamline hiring processes, conduct interviews, and build effective onboarding programs

    • Benefits & Payroll Administration – Manage open enrollment, leave administration (FMLA/LOA), unemployment claims, and multi-state compliance

    • Multi-State Compliance – Navigate complex regulatory requirements across different jurisdictions and ensure organizational adherence

    • SHRM-CP Certified – Current certification demonstrating professional HR competency and commitment to industry standards

    • Education: Associate's Degree, Behavioral and Social Science, Cosumnes River College

Ready To Work Together?

Let's start with a conversation. No pressure, no sales pitch—just an honest discussion about your business and whether we're the right fit.

Schedule Free Strategy Call